A series of photographs.
The Sofas series addresses questions of true happiness and meaningful success by looking at the simple subject of making choices. Making your own choices is a fundamental marker of adulthood and even free will: choosing a career, a home, a partner.
While struggling to answer these vital questions, we are diverted to other ones: Petrie Sofa in Natural or Marina Sofa in Blue? Indeed, our freedom of choice extends to the supermarket shelves and the racks at the mall. However, finding answers in the face of so many questions can be paralyzing. For better or worse, people are eager to help.
For example, Crate & Barrel beautifully designs their stores so you can better imagine their furniture in your current or future home. Searching to answer life’s vital questions, we’re presented superficial fantasies of happiness, contentment, success, and beauty. As narrow and absurd as these visions might be, they are nonetheless captivating, which makes them all the more unsettling.